Helping Land Use Projects Move Forward

Sound Familiar?

Maybe you’ve seen this scenario before: a small band of tech-savvy neighbors has come together to fight your project. You begin to see misinformation or outright falsehoods in the local paper, on Facebook or NextDoor. Some of the time-tested scare tactics mention that your project will permanently take away open space, create traffic nightmares, lead to spikes in crime, and result in plummeting home values and quality of life. There’s a reason why opponents use these same lines over and over: they’ve always worked. 

As your project begins working through the public process, these time-tested misinformation campaigns begin resonating with city staff and start to influence Planning Boards and City Councils. Your project isn’t fairly portrayed in the local paper, and online chatter is only increasing. You feel trapped by the mud-slinging and outright distortions on your project, and feel powerless to the attacks. 

It All Comes Down To This

Years of design and planning, consultations, neighborhood meetings, design charrettes, and extensive revisions to your site and concept plans will all come down to this moment. There’s a large crowd of angry opponents lined up to speak against your project, and you’re hoping a few people stand in support. 

In this moment, can you be certain you’ve done all you can to get your project approved?


Greenlight Strategy

Greenlight Strategy is a boutique public affairs firm that specializes in helping purpose-driven land use projects move forward. We build pathways for companies and nonprofits throughout the public and quasi-judicial processes for approval on their mixed-use and affordable housing developments. We manage your project’s reputation before opponents can do it for you, ensuring your project can be considered on its own merits — and not on misinformation or scare tactics.

Our Why

Colorado already faced a housing shortage before the pandemic, and home prices and rents have risen at their fastest rate in history since then. Our state — and especially the Front Range — now faces the most acute housing crisis in our history. And although everyone says they support building more affordable housing, vocal neighborhood opposition to sustainably designed, affordable housing has never been stronger — or more vicious.

Greenlight Strategy works exclusively on land use projects, with a special preference for working with developers that include an affordable housing component. Our clients are industry leaders in sustainability, and are designing communities and projects that recognize the linkages between housing, climate change resiliency, social equity, and mobility.

If you’d like to learn more about our name or origin story, you can click here.


The Housing Crisis Affects Everyone

Essential workers like nurses and grocery clerks forced to live farther away
Your favorite restaurants and shops have trouble retaining employees
Ethnic communities are pushed further away or broken up
Our schools are losing families who can’t grow into a new home at their budget
Our traffic gets worse as more people are forced to drive farther to their jobs
CO2 emissions increase
Seniors can’t age in place or live closer to their families
First-time homebuyers are shut out of building their financial futures

Bill Rigler, Principal

For more than 25 years, Bill Rigler has helped purpose-driven projects succeed. As the principal at Greenlight Strategy, Bill draws on deep expertise across political and advocacy campaigns at every level, public and media relations, project management across the globe, and a special affinity for helping our communities and small businesses thrive.

Prior to founding Greenlight Strategy, Bill’s diverse career included senior management and communications roles at the United Nations, the Rockefeller Foundation, Ball Aerospace, and former Vice President Al Gore’s global climate change initiative. Most recently, he served as Vice President at a leading tech and B2B public relations firm in Boulder. Based in Boulder, Bill and his wife Peri are active in the community and social causes across the Front Range.


How We Help

Customized project roadmaps
for public meetings and hearings
Identifying and brokering strategic third-party alliances
Strategic communications with elected and municipal officials
Mobilize and prep speakers
for public hearings
Real-time oppositional awareness and intelligence
Reputation management
and rapid response
Targeted outreach to
elected officials & leaders
Steering nonprofit sponsorships and community-building
Recruit community leaders
and members
Referendum campaigns
and political strategy

Ready to move forward?

Contact Us

Greenlight Strategy isn’t just a public affairs firm. We specialize in coming in at the bottom of the 9th inning, bringing a fresh arm and a demonstrated track record of successful outcomes. We don’t advertise our clients or their successes, and operate on a referral basis. If your project is stuck, please reach out and let’s see if we can move it forward!